Tag: marketing
Iconic Entertainment Brand Goes All In with CBD by Playboy Line
LOS ANGELES – Iconic adult entertainment brand Playboy has announced a line of signature intimacy products, infused with CBD.
“Our CBD by Playboy line is...
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few attendees...
How Startups Can Stabilize Growth
It’s an open secret: Most startups run on chaos. In fact, many dismiss building a solid infrastructure and plan for growth, preferring to ride...
How History Is Painted Over
Many years ago, I worked at a major-market television station that was steeped in history. In 1928, as one of the first television stations...
Can an Economic Downturn Present Opportunities for Business Growth?
I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
Structuring a Loyalty Program in the CBD Market
Rewards programs generate loyalty for businesses, especially in the emerging CBD market, where early customer engagement is key to long-term success. But not all...
Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price
A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
Maintaining Momentum: Now Is the Time to Increase Marketing Efforts
In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
Strengthen Your Brand by Exploring Who, What, and Why
Let’s face it: The market is saturated, and the novelty of a once-taboo substance is gone. Cannabis and hemp have have become just like...
4 Reasons Why Your CBD Brand Could Fail
So, you want to launch a brand. Congratulations! Though there are no hard numbers for CBD brand failure or success rates, according to the...
