Tag: Innovation Agency
Survival Instincts and Lies from the Top: How Crises Alter Human Behavior
By now, you probably have experienced the long lines and empty shelves at grocery and warehouse stores. Or you may have tried to buy...
Fake News, Media Panic, and the Viral Marketing of an Actual Virus
By the time this column is published it may seem pointless, as the Zombie COVID-19 Apocalypse has consumed most of the world. Don’t say...
Emotional Advertising Has Become the Cornerstone of Branding
As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
The Second Greatest Story Ever Sold
A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....
What’s in a Name? According to Marketing Experts, Everything.
In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
How Market Dynamics Determine Consumer Choices
A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested in a...
The Greatest Story Ever Sold
Throughout history, a few extraordinary advertising campaigns literally changed society. These tales have been told—and sold—to the masses and changed the course of human...
