Contributor Stories
Tag: Contributor Stories
The Greatest Story Ever Sold
Throughout history, a few extraordinary advertising campaigns literally changed society. These tales have been told—and sold—to the masses and changed the course of human...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have shared...
Do You Have a Crisis Communications Plan?
In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
Don’t Be Chevrolet: a Lesson in What NOT to Do with Your CBD Brand
General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame.
Founded...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Do Your PR Initiatives Support Your CBD Marketing and Business Goals?
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
What Is PR and Why Do I Need It?
I am going to go out on a limb and guess that as a business owner, someone along the way has said you need...
Want Media Attention? Be Newsworthy
The CBD industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
Final Exams: The Ins, Outs, and How-Tos of Hemp Testing
It seemed the entire hemp industry was at the NoCo Hemp Expo in Denver at the end of March. Wholesalers, processors, cultivators, politicians, and...
CBD is the Latest Buzz in Health and Wellness
CBD sales have been growing at a fast clip for several years, jumping from 2 percent of the legal cannabis market in 2014, to...
