Making the Best Use of the Different Types of CBD
Annual cannabidiol (CBD) sales in the United States surpassed $4 billion in 2022, and if the federal government implements centralized regulations for the industry,...
Consumers Are Buying and Using CBD Products Incorrectly
As a naturopathic physician living in Washington, I was incredibly pleased when, in 2007, the initiative for medical cannabis was extended and better defined...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have shared...
Veterinary Webinar Provides Education about CBD Products for Pets
An educational webinar for veterinarians about CBD products and use of cannabidiol (CBD) products for pets with various medical conditions was presented by Dr....
Do You Have a Crisis Communications Plan?
In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Do Your PR Initiatives Support Your CBD Marketing and Business Goals?
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
What Is PR and Why Do I Need It?
I am going to go out on a limb and guess that as a business owner, someone along the way has said you need...
