LOS ANGELES – Iconic adult entertainment brand Playboy has announced a line of signature intimacy products, infused with CBD.
“Our CBD by Playboy line is designed for all genders to enhance pleasure, before or during intimacy, with a partner or alone. Our first line-up of products includes an intimacy gel that is perfect for couples, an arousal spray designed for the female consumer to heighten play alone or with a partner, and a bath bomb also to enhance a sensual experience alone or with a partner,” said Playboy President Jared Dougherty.
“We saw a need in the market for high-quality offerings that expand access to pleasure,” he continued. “Our ambition is to help address the ‘orgasm gap’—the phenomenon covered in Playboy‘s reporting and in recent independent scientific research that 85 percent of men climaxed the last time they had sex compared to just 64 percent of women, and that 95 percent of heterosexual men in the U.S. reported they usually or always orgasmed during sex, compared to just 65 percent of heterosexual women.”
After Playboy founder and magazine mogul Hugh Hefner died in September 2017, the classic men’s publication found, like most media platforms, that it had to adapt to changing societal mores influenced by movements including #MeToo, advocacy for gender equality, and expanding ideas around intimacy and ways to have relationships. The revolutionary tipping point was not lost on Playboy’s product research and development or marketing teams.
CBD by Playboy reflects a new tone that’s inclusive, informative, and an important step toward bringing the brand up-to-date.
“Playboy has a long history driving conversation around sex and intimacy, not just through our editorial platforms, but also with consumer products and services. Our new CBD intimacy offerings expand our existing line of sexual wellness products available globally, including condoms, lubricants, and endurance wipes available at Walmart and CVS across the U.S. We’re also hard at work on more CBD and non-CBD based products for launch early next year,” the company said.
“While clinical studies are still ongoing, preliminary research suggests that the benefits of CBD may include pain relief, anxiety relief, antibacterial support, and positive skin care support. And, anecdotally, we’ve heard from our own audiences and consumer base, that when it comes to sex, relaxation of both the body and mind can allow for more fulfilling and fun sexual experiences,” said Dougherty.
