DENVER – HempFusion Wellness Inc. (TSX:CBD.U) (“HempFusion” or the “Company”), a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition, is pleased to announce its entrance into the European market through an exclusive distribution agreement with a European distributor with an extensive retail store network. With full acknowledgement of the Food Safety Authority of Ireland (FSAI), the expansion includes fully European Union compliant labeling, packaging and distribution for select HempFusion CBD & Probulin Probiotics products.
“We are incredibly excited to launch sales into Europe, starting with Ireland, through an exclusive distribution agreement with a consumer goods distributor whose deep and established relationships include nearly every major European retail chain,” commented Jason Mitchell, N.D., Co-founder and Chief Executive Officer of HempFusion. “This launch establishes HempFusion’s European presence and represents the initial phase of the Company’s broader European expansion plans,” continued Mitchell.
This exclusive European distributor (who will remain unnamed at this time for competitive purposes) has established significant relationships providing HempFusion and Probulin access to the majority of retailers across Ireland, including Natural Retail, Pharmacy Retail, Food & Drug Mass, Natural and eCommerce channels. Potential distribution points may include Boots, Lloyds, Nourish, the Health Store Group, and other natural retailers representing more than 1,000 stores across Ireland.
The initial distribution of HempFusion and Probulin products will include the launch of 6 SKUs consisting of four Probulin and two HempFusion SKUs, with more products expected to launch in the first half of 2021.
Probulin SKUs launching in Ireland are:
- Women’s Health Probiotic
- Probulin Daily Care Probiotic
- Colon Support
- Total Care Probiotic
- HempFusion SKUs launching in Ireland are:
- 10MG USDA Organic Tincture
- 20MG USDA Organic Tincture
ABOUT HEMPFUSION
HempFusion is a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition. HempFusion distributes its family of brands, including HempFusion, Probulin Probiotics, Biome Research, and HF Labs, to approximately 4,000 retailers across all 50 states of the United States and select international locations. Built on a foundation of regulatory compliance and human safety, HempFusion’s diverse product portfolio comprises 46 SKUs including tinctures, proprietary FDA Drug Listed Over-The-Counter (OTC) Topicals, Doctor/Practitioner Lines and more. With a strong focus on research and development, HempFusion has an additional 30 products under development. HempFusion is a board member of the US Hemp Roundtable, and HempFusion’s wholly-owned subsidiary, Probulin Probiotics, is one of the fastest-growing probiotics companies in the United States, according to SPINs reported data. HempFusion’s CBD products are based on a proprietary Whole Food Hemp Complex™ and are available in-store or by visiting HempFusion online at www.hempfusion.com
