Cult CBD bodycare line L’eela relaunches as BISA

DENVER — As CBD beauty and skincare products flood the market, savvy consumers want products they can trust and that deliver results. New body care line BISA sets a higher standard for integrity and efficacy by incorporating the therapeutic benefits of powerful botanicals such as marula oil, squalane, hyaluronic acid and moringa oil with the benefits of whole plant, full-spectrum CBD. Rooted in holistic health, whole-body wellness and internal and external beauty, BISA’s high-quality, small batch formulations are safe, clean, green and effective products that apply organic, mindful and intentional principles. BISA (formerly known as L’eela) was co-founded by entrepreneur Amy Andrle and formulation specialist Lisa Richards. Both have deep backgrounds in sustainability and wellness and place health and purpose at the core of BISA’s mission. The BISA brand’s name and formulations have been refined to reflect the strategic partnership entered into with organic hemp farm and extraction lab, EVG Extracts, the creators of proprietary TERPEX extraction technology. Together EVG and BISA aligned their philosophies to produce the highest quality CBD infused botanical body care products. “We’ve developed our products through rigorous research, evaluating potency and determining which formulations work best, what’s healthiest and most effective. BISA offers something totally unique while also having a tangible, positive impact on our customers’ lives and well-being,” say Andrle and Richards. Available online and in select retail locations, BISA was created to elevate CBD and wellness body care products through a holistic approach to beauty and wellness. The line was developed specifically for consumers mindful of what they put in and on their body. The BISA line includes:

• Vital Hydrating Oil: A multi-use product featuring 250 mg of full-spectrum CBD, Marula oil, and powerful doses of vitamins C and E for the ultimate in moisturization from head to toe. The oil also helps to reduce the appearance of fine lines and wrinkles. Great as a cuticle oil or to gently remove makeup. 2 oz, $52.
• Night Repair Oil: Our Night Repair Oil gives new meaning to getting your beauty rest. Featuring 250 mg of full-spectrum CBD, moringa oil and squalane in each 1 oz bottle, BISA Night Repair oil intensely moisturizes face, plumps skin, reduces the appearance of fine lines and wrinkles, and improves skin tone. Over time, you’ll wake up to softer skin, a brightener complexion and improved elasticity. 1 oz, $70
• Active Relief Rub: Loaded with 500 mg of full-spectrum, premium Colorado CBD, this emollient rub helps to relieve muscle and joint soreness by stimulating our bodies’ healing process and aiding with inflammation and discomfort. 1 oz, $40.
• Elderberry Beauty Sleep Gummies: Drift off to a beautiful night’s sleep with our delicious Elderberry flavored vegan gummies featuring 20 MG of CBD and 5 mg of CBN. 30 gummies for $30.

For more information or to schedule an interview, please contact Sacha Cohen, Maverick Public Relations, at 202-251-9417 or sacha@themaverickpr.com.

About BISA

BISA is a line of luxury body care products that feature the wellness benefits of hemp-derived CBD and potent botanicals. Co-founders Lisa Richards and Amy Andrle are two 40-something professionals who are committed to using clean, proven and safe ingredients in all of their products. These active moms have a combined 30 years experience in the health and wellness industry. All BISA products are formulated with pure and organically produced ingredients, including hemp that is grown and processed in Colorado. BISA puts sustainability at the forefront of its ingredient sourcing and manufacturing. For more information, visit Bisabodycare.com. Continue the conversation on Instagram.