The Single Key to Marketing Success in the CBD Industry
What a year 2020 was, eh? With all the things that happened this year—from COVID-19 to social justice, institutional racism, police brutality, elections, recession,...
Product Packaging: Wrapping Up All That Matters
It’s the holiday season, and that means giving and receiving presents of all kinds. One of my favorite activities at this time of year...
Randall Huft Ponders the Nature of Belief
I was born a Jew, but I didn’t stay that way for very long. My mother was a Lutheran with strict German parents. My...
How to Engage Workers in the Age of Social Distancing
As COVID-19 cases resurge, it appears remote work is here to stay. While this has been a difficult time for both employers and workers,...
How to Protect Your Intellectual Property
In some respects, the hemp industry resembles a gold rush. Fledgling and mature companies and entrepreneurial individuals are aggressively staking claims on new products...
How Ronald Reagan and Lunchtime Martinis Ruined the American Dream
As fires rage across the western states, as the pandemic shows no signs of slowing down, as the president admits he knew the virus...
Building and Leading Creative Teams
Becoming a leader of a newly formed marketing department one week before the nationwide COVID-19 lockdown is a less-than-ideal way to step into a...
Exploring Market Opportunity for Fast-Acting Infused Gummies
When most people hear ‘gummies’ and ‘vitamins’ in the same sentence, it brings to mind images of the Flintstones and children’s candy. But for...
Holiday Comfort and Joy with Hemp and CBD Products for Everyone
If 2020 hasn’t convinced consumers they should try CBD, I don’t know what will. It’s been a lot. A trifecta of disasters have culminated...
