USDA’s Domestic Hemp Production Guidance Now in Effect
WASHINGTON, D.C. – The U.S. Department of Agriculture’s (USDA) final rule on hemp production went into effect March 22, 2021, providing what some members...
The Correlation Between Brand Loyalty and Nostalgia Marketing
As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
CBD Marketing 101: Improve Communications with This Expert Advice
The ultimate goal in marketing and advertising is to influence consumer perception and behavior. To accomplish this, marketers must understand their target audience. Knowing...
Why You Need a Data-Driven Marketing Strategy
Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. The pandemic ultimately expedited the proliferation of several incipient...
Capturing Mindshare with Effective Advertising
Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
Amended PACT Act Could Disrupt Vape Industry
WASHINGTON, D.C. – In December, the 2021 Consolidated Appropriations Act passed by Congress and signed into law by former President Donald Trump expanded the reach...
How Much U.S. Farmland Should Be Dedicated to Hemp Crops?
According to the Journal of the American Medical Association, Google searches for CBD and hemp have risen steadily since 2014. The growing public interest,...
Jerry King’s Hemp Cartoon | March 2021
Award-winning cartoonist Jerry King is one of the most published and prolific cartoonists in the world, selling more than 300 cartoons per month. His...
Real-World CBD Product Research Will Benefit Consumers and Industry
While dispensary and retail shelves and online marketplaces across the country are brimming with CBD products, extraordinarily little scientific research has explored the safety...
Preparing Today’s CBD Products for Tomorrow’s Market
You’ve probably noticed cannabinoids are everywhere these days. Since restrictions on hemp production and commerce were lifted by the 2018 farm bill, products containing...
