KISS Co-founder Gene Simmons Debuts CBD-Infused Soda Line
Monster marketer and bonafide rock and roll legend Gene Simmons and Canadian cannabis conglomerate Invictus have announced Gene Simmons' CBD-Infused MoneyBag™ Sodas. Simmons and...
Craft a Brand That Is Unique, Compelling, and Credible
For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
Embrace Social Media for Effective Branding
In a 2015 global research work, marketing professor Neil Granitz of California State University Fullerton wrote about the ways in which people interpret their...
Risky Business: CBD Health Claims Can Land Marketers in Federal Trouble
Marketing CBD products presents a quandary. CBD doesn’t cause an altered mental state, so it seems obvious products containing the substance are intended for...
Women, CBD-Infused Trends Driving Wellness Market
The Global Wellness Institute estimated that in 2015 the global wellness market was worth $3.7 trillion and has been growing steadily ever since.
“Feminist wellness”...
Kathy Ireland® Brand Launches New CBD-Infused Products with Partners Isodiol, Level Brands
CHARLOTTE, N.C.–Canadian-based CBD product manufacturer Isodiol and its marketing partner Level Brands have announced five new products, in partnership with Kathy Ireland® Worldwide brands.
Ireland...
Marketing Moods–5 CBD Vape Pens that Target Desired Effects
For consumers that don’t know the difference between a sativa, hybrid, indica, or CBD-heavy strain, cannabis and hemp products can be confusing. Exotic, old...
First-Ever Public Ad in Japan for CBD Brand Elixinol
TOKYO–Tokyo's Omotesando train station is the site of the first-ever public advertising for a CBD product in Japan, from Australian-based manufacturer Elixinol.
CBD (cannabidiol) products...
Chocolate, CBD, and Rock and Roll
“The chocolate space is generally a dull category with most products packaged in brown and gold or black and gold boxes,” says Something Chocolate founder Mitchell...
