The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have shared...
1933 Industries and Tony Hawk Roll Out New CBD Sports Relief Balm
Iconic professional skateboarder Tony Hawk, through his company House of Hawk LLC and under his Birdhouse Skateboards brand, has partnered with 1933 Industries to...
Do You Have a Crisis Communications Plan?
In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
USA Triathlon to Partner with CBD Producer Pure Spectrum
Former and current athletes have been singing the praises of CBD lately, and in some cases, even joining the industry. Now, USA Triathlon, a...
NFL Legend Franco Harris Partners with DouleuRx to Join CBD Industry
NFL Hall of Famer Franco Harris, famous for winning four Super Bowls with the Pittsburgh Steelers and making a catch known as the "immaculate...
Don’t Be Chevrolet: a Lesson in What NOT to Do with Your CBD Brand
General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame.
Founded...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
John Legend and Casper Sleep Inc. Partner with PLUS on New CBD Product Line
John Legend may have the rare distinction of winning an Emmy, Grammy, Oscar, and Today award, but the hard-working entertainer is seeking success in...
Results-Driven CBD Marketing through Social Engagement
According to Influencer Marketing Hub, in 2019 60 percent of businesses are poised to spend a collective $6.3 billion on influencer and social media...
Do Your PR Initiatives Support Your CBD Marketing and Business Goals?
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
