Use Mainstream Strategies to Build an Exceptional CBD Brand
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Martha Stewart Goes to the Dogs with New Line of CBD Products for Pets
SMITHS FALLS, ON and NEW YORK – Maven of all things domestic Martha Stewart announced the launch of a new line of CBD products...
Did Sean ‘Diddy’ Combs Just Acquire Green Growth Brands CBD Business?
COLUMBUS, Ohio – Cannabis producer Green Growth Brands, Inc. (CSE: GGB) (OTCQB: GGBXF), announced on Monday that it would sell its CBD brands and...
What’s in a Name? According to Marketing Experts, Everything.
In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
How Market Dynamics Determine Consumer Choices
A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested in a...
Former NFL Star and Super Bowl Champion Roman Harper Joins the CBD Industry
While most NFL players will be home recuperating from the grind of the football season as they watch Super Bowl LIV this Sunday, one...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
Marketing to Post-Millennials: Tips for a Disruptive Industry and Time
As technology evolves, it effects change in society and has an impact on the way we look at things. According to futurist Ray Kurzweil,...
The Greatest Story Ever Sold
Throughout history, a few extraordinary advertising campaigns literally changed society. These tales have been told—and sold—to the masses and changed the course of human...
