Social Media Best Practices for 2021
In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...
Want Media Coverage in 2021? Here’s How to Get It.
Writers and editors are curious by nature. We’re always looking for the next great story, and when we find it, we share.
Here are a...
The Single Key to Marketing Success in the CBD Industry
What a year 2020 was, eh? With all the things that happened this year—from COVID-19 to social justice, institutional racism, police brutality, elections, recession,...
Start Marketing Your CBD Business Before You Launch
The CBD industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few attendees...
4 Secrets to Scaling a Hemp Business
Scaling a business is always a high-stakes endeavor, but the risks are magnified in the hemp and cannabis space, where every business is in...
Can an Economic Downturn Present Opportunities for Business Growth?
I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
Structuring a Loyalty Program in the CBD Market
Rewards programs generate loyalty for businesses, especially in the emerging CBD market, where early customer engagement is key to long-term success. But not all...
How the CBD Industry Can Earn Trust While Awaiting FDA Regulation
Over the past several years, CBD has surpassed every emerging health trend to become the hottest thing since sliced bread. According to a recent...
Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price
A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
