Randall Huft
Randall Huft is president and creative director of the Innovation Agency. He discovered what works, what doesn’t, and what steps must be taken to achieve sales goals and gain market share while working with blue-chip companies including AT&T, United Airlines, IBM, Walgreen’s, American Express, Toyota, and Disney. Inov8.us
The CBD Industry Is in a Consolidation Phase
I’ve had the good fortune of speaking at several cannabis conferences, usually pontificating on the subjects of branding and marketing. I often began with...
The Correlation Between Brand Loyalty and Nostalgia Marketing
As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
Capturing Mindshare with Effective Advertising
Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
Donald Trump’s Legacy of Lying Will Have Lasting Effects
The election is finally over, although the results remained long disputed due to Donald Trump’s insistence he won—despite all evidence to the contrary. And,...
Randall Huft Ponders the Nature of Belief
I was born a Jew, but I didn’t stay that way for very long. My mother was a Lutheran with strict German parents. My...
How Ronald Reagan and Lunchtime Martinis Ruined the American Dream
As fires rage across the western states, as the pandemic shows no signs of slowing down, as the president admits he knew the virus...
Where Have All the Protest Songs Gone?
I grew up in a time of social unrest and political protest. My parents were antiwar activists and involved in the civil rights movement,...
How History Is Painted Over
Many years ago, I worked at a major-market television station that was steeped in history. In 1928, as one of the first television stations...
Can an Economic Downturn Present Opportunities for Business Growth?
I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price
A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...