Erica Heathman
CBD Marketing 101: Improve Communications with This Expert Advice
The ultimate goal in marketing and advertising is to influence consumer perception and behavior. To accomplish this, marketers must understand their target audience. Knowing...
USDA, Vicente Sederberg Release Videos Explaining New Hemp Regulations
In a follow up to interim guidance formally issued last week, the United States Department of Agriculture (USDA) on Tuesday released a recorded webinar...
The ABCs of CBD Lab Testing
No regulations exist governing the quality or content of CBD products sold in the general consumer market. Let that sink in for a moment....
5 Easy Ways to Maximize Media Coverage
In recent articles, we’ve discussed how to write a media-friendly press release and what kinds of information the press will find newsworthy. Now that...
Curaleaf Hemp Lotion
In menthol and lemongrass scents, each 4oz jar contains 300mg of hemp-derived CBD oil. The topical targets achy joints and other everyday aches and...
4 Ways to Boost Your Marketing Efforts
Are your current marketing efforts bearing any fruit? If not, it might be time to try a different approach. Remember, if you aren’t promoting...
5 of the Most Popular Audio Books on Business
In the fast-paced world of business it’s difficult to find time for the pursuit of learning. Learning however, is something successful businesspeople never stop...
4 Questions to Ask Before Sending an Email
In today’s fast-paced world of instant, omnipresent communication, it’s easy to become overwhelmed by the abundance of incoming text messages, direct and private messages,...
5 Tips for a Smooth First Day at a New Job
No matter where you stand on the corporate ladder, the first day at a new job is sure to be stressful. As you make...
7 Warning Signs of Toxic Managers in the Workplace
Toxicity in the workplace can be a serious problem, especially when it’s a direct result of the attitudes and actions of those in charge....